PxPixel
FLAB plans limited edition beer for Tour de Yorkshire - BikeBiz
Brand's hometown Ilkley to play host for 2018 event

In celebration of the decision to make Ilkley the host town for this year’s Tour de Yorkshire, Wharfdale brewery has created a ‘King o’t Mountains’ blonde ale in association with Ikley-based cycle brand Fat Lad at the Back (FLAB). 

The ale will be available at its flagship pub The Flying Duck in Ilkley, as well as a number of other pubs throughout the Wharf Valley.

Wharfdale Brewery marketing manager Jonathan Shepherd said: “We’re thrilled that Ilkley will once again be put on the map as we welcome the Tour de Yorkshire. We’re expecting an influx of cycling fans and spectators and wanted to mark the occasion with a special beer with our friends Fat Lad at the Back.”

FLAB founder Richard Bye added: “Ilkley has always been a cycle town, but the Tour creates a huge buzz and we really wanted to do something to capture the excitement of the event. I can’t wait to have a pint of King o’t mountains and watch some of the best cyclists in the world in my own back yard!”

The limited edition beverage will be on sale from the end of May.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018