Giant forecasts flat 2016 - BikeBiz

Giant forecasts flat 2016

E-bike sales in Europe bring some sunshine to the gloom
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Huge bicycle manufacturer Giant has predicted 2016 will be flat in terms of growth, with revenue down 1.4 per cent in Q1 to NT $14.35 billion (as reported in BRAIN).

The brand said a "challenging" year laid ahead while the Q1 report noted e-bike sales in Europe (namely the Netherlands, Germany and France) bucking that gloomy trend. 

For Giant's own brand, sales were seeing "satisfactory growth" but confirmed it was expecting "flattish" sales for the group in 2016. 

The report seems to confirm the wider trade is flatlining at best, with a slew of financials seeing sales down for SRAM and Shimano.

Aside from the financial reports, the trade has seen consolidation on a grand scale, including the two largest online cycle retailers in the world (a deal now referred to the Competition Authority) and two large UK distributors with Zyro's purchase of Fisher Outdoor Leisure to form Zyro-Fisher.

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