While the sector is amongst the most competitive in the trade, the children’s bike market is set to receive a significant uplift in the near future.
The latest figures from the Office for National Statistics (reported by the BBC) have revealed that the UK population increased more last year than at any time in the last 50 years.
The growth rate is the highest since the so-called 'baby boom' period in the early 1960s. There were 797,000 births in the UK to mid 2010, the highest number of births seen on these shores since 1991.
BikeBiz executive editor Carlton Reid’s latest Spokesman column tackles the subject of normalising cycling for “nannas and nippers”.
In BikeBiz’s forthcoming September issue there will be a sector guide on children’s bikes and accessories.