The 60th issue of BikeBiz, and the first of 2011, is now online and downloadable as a pdf here, or viewable online at Issuu, here.
The magazine kicks off with a few news articles focused around the hectic show season, including a look at The London Bike Show's attendees and marketing efforts.
Our guest writer for the month is Peter Eland, editor of Velovision and Electric Bike Magazine. On page 10, Eland explains why there's no time like the present to consider a fleet of electric bikes.
BikeBiz Award winner and celebrated London manufacturer Brompton tells BikeBiz of its progress in overseas markets and reflects on a year of recognition for its efforts to represent British business. Flip to page13 for this article.
The industry gives us its forecast for business in 2011 on page 15. We call on sources from distribution, manufacturing and a member of the British Electric Bike Association for their thoughts on what is achievable.
Mystery Shopper targets Rochester and Gillingham's retailers on page 18. Can independent service stand up against chain store competition here?
During December, bikebiz travelled to the first electirc bike dedicated Bicycle Association conference. Find out what legislation changes may be in the pipeline on page 21.
Core Bike, held from Sunday 30th of this month to Tuesday February 1st, is previewed exhibitor-by-exhibitor on pages 26 to 34. Directions to Whittlebury Hall are included within. Registration is live and accesible to the trade only, here.
Having moved to direct distribution a few years back, Mavic is profiled on page 36 where the firm discusses the benefits to dealers.
We investigate the trade progress in cycling capital of the world in a Denmark territory report on page 39 to 41.
Paligap's latest clothing brand addition, Solo, is profiled on page 43. Retro styling is back, it seems.
Award-winning social enterprise BikeWorks is interviewed on page 45.
Ahead of February's IceBike show, BikeBiz sits down for a chat with guest speaker and merchandising guru Mecedes Ross. Register your attendance to Madison's show here.
Manufacturer of cycling accessories Zefal is interviewed on page 51
Sustrans talks to BikeBiz about its recent Bike Hub supported investments targetted at getting kids to cycle on page 55.
That's about half of the magazine's content covered. Highlights further into the print edition include:
Our guide to the tooling, lubrication and cleaning market, as well as a focus on mechanic training from page 65.
A profile with Saris and Cycleops on 76.
And Carlton Reid's comment on the possibility that diversification into the snow sports market may not be a bad thing given our wacky weather.