Staff from Yorkshire-based and online mail order bike retailer JE James Cycles are to ride to raise money for a five year old suffering from cancer.
Niamh Curry is suffering from Neuroblastoma, a form of cancer, and it was when a message from her father, Chris Curry, about her plight was re-Tweeted by Sir Chris Hoy that she first came to the attention of JE James' Andy Liversidge.
Inspired by her story, Liversidge has recruited staff on a charity ride to raise funds for the treatment she needs in America.
JE James' staffers are riding to locations which when taking the first letter of each destination will spell out her name. The route is yet to be finalised but it is likely to be around 250 miles in 48 hours with bucket collecting and general charity raising along the way. The route is: From JE James Cycles Rotherham to: Nottingham to Ilkley to Almondsbury to Manchester to Heringthorpe (located near JE James Rotherham).
There's more on Niamh Curry here.
Liversidge said: “Speaking on behalf of the team for the day I’d like to take this opportunity to say a big thanks to JE James Cycles for supporting this staff ride, Polaris Bike Wear for providing us with some great Team Jersey’s for the day, and finally Niamh and her family for letting us arrange this event.
"We’re doing this ride to raise as much money as we possibly can for Niamh, whether you’re a parent or not, this story really touches the heart and I would love for everybody to help out if they can, no matter how big or small – everything contributes to help Niamh get her wish of treatment in the US.
"Please just take a minute to read Niamh’s story on her website and if you would like to donate to her cause and make her wish come true then please click here ."