BikeBiz Bicycle and cycling retail news
KASK has worked with designer and former international pro rider Iris Slappendel on a new collection of women’s apparel.
The ‘Protect Your Style’ range builds on the ‘KASK For Women’ initiative that aims to ‘empower and inspire women to pursue their dreams’ equipped with the high-performing products to meet their needs.
The Protect Your Style kit will be available in selected stores globally from the middle of December and will include a Protone helmet, a jersey, a pair of socks and a cycling cap, all designed by Dutch National Road Champion and current apparel designer Iris Slappendel.
Slappendel commented: “I design cycling clothes that are fashionable, so you have more fun on your bike. When designing the Protect Your Style range I was influenced by bold colours and geometric lines, it was great fun experimenting on where they would fit best and I’m really happy with how the items have turned out, they work really well together.”
KASK cycling brand manager Ylenia Battistello added: “Knowing women enjoy seeing female specific products in store we are really proud of the Protect Your Style kit. It delivers no compromise on performance, materials or fit, and the designs from Iris make a solid statement.”
