British cycling brand Le Col is now the Official Kit Partner of the Dallaglio Cycle Slam 2018 charity ride.
As part of the partnership, Le Col will provide kit to all participants along with training support – the brand will also support fundraising.
Dallaglio Cycle Slam 2018 will see up to 300 cyclists including Austin Healey, Andrew Ridgeley and John Hannah take on a 1,800km journey across Europe in just 15 days, spearheaded by England rugby legend Lawrence Dallaglio. Beginning on May 27th in Evian, France, riders will tackle the French and Swiss Alps, and then venture across Italian lakes and Slovenian coastlines, before riding the coastal home stretch rolling into Split on June 14th.
As official kit partner, Le Col will provide top-of-the-range cycling apparel to help all riders perform at their physical best throughout long days in the saddle. Limited edition prize jerseys will also be produced for riders along the route.
Le Col will also donate 20 per cent of all participant retail sales to Lawrence Dallaglio’s charity Dallaglio RugbyWorks, to boost fundraising towards the event’s £1million target.
Dallaglio said: “We’re delighted to partner with the premium British cycling brand Le Col, to help our team perform and fundraise to their peak ability in 2018. For the first time, our participants will have access to top quality, specialist performance wear to help them as they face up to the challenge of the Cycle Slam.”
Founder of Le Col Yanto Barker added: “The Dallaglio Cycle Slam has become a top, very challenging, charity event. With brand values closely aligned to ours, we’re proud to play our part by kitting participants up with the best performance product on the market and providing training support to help all succeed.”