Major changes announced at Batribike - BikeBiz

Major changes announced at Batribike

A new company called Batribike Ltd has been formed by the creators of the Batribike brand and Pro-Movec.
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A new company called Batribike Ltd has been formed by the creators of the Batribike brand and Pro-Movec.

The move will allow the company to take advantage of Pro-Movec’s research and development department, which it says will facilitate“offering a larger portfolio of products, more favourable purchasing power and potentially gaining a foothold in other markets.”

Whilst new company is co-owned by the Coulson family and by Jesper Lundqvist CEO of Pro-Movec, Batribike will continue to produce its existing European built range of electric bikes.

The new partnership follows on from September 2016, when Batribike announced the move to European built bikes. These e-bikes use the Pro-Movec electrics system with motor, battery, controller and display all paired.

Batribike and Pro-Movec each have over ten years experience in producing electric bikes and e-bike technology.

“The Batribike brand is going from strength to strength,” commented Batribike managing director Steve Coulson. “We have established a strong network of dealers in the UK as well as exporting to Australia and New Zealand. The closer relationship with Pro-Movec will bring more opportunities for Batribike to expand and build on the strong foundation already established. We are pleased to be working with Jesper and his team, and will be able to take full benefit from innovations coming from their R & D department.”

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