Man who blasted provision for cyclists picks up custom Pinarello - BikeBiz

Man who blasted provision for cyclists picks up custom Pinarello

Lord Sugar headed to the Rouleur Classic to pick up a bike he'll likely not ride anywhere local
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Alan Sugar, who back in June described the building of infrastructure for everyday London cyclists as a 'bloody mess' (ironically while stuck in traffic) picked up a Custom Pinarello Dogma K8-S on Thursday evening.

Particularly looking forward to trying suspension technology, which will come in handy on the often rough UK tarmac that he has a distaste for, Lord Sugar commented, “The Pinarello Dogma K8-S looks stunning, especially in my new colours and I’m looking forward to experiencing the new suspension system which will make for a smoother ride on rough roads. What I like most about Pinarello is that they consistently push the boundaries of high performance, innovation and technology.” 

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UPDATE: And again today while at Lower Thames Street, the site of the East to West Superhighway. Jump on the new bike, perhaps?

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Here is the custom painted K8-S. 

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