Alan Sugar, who back in June described the building of infrastructure for everyday London cyclists as a 'bloody mess' (ironically while stuck in traffic) picked up a Custom Pinarello Dogma K8-S on Thursday evening.
Particularly looking forward to trying suspension technology, which will come in handy on the often rough UK tarmac that he has a distaste for, Lord Sugar commented, “The Pinarello Dogma K8-S looks stunning, especially in my new colours and I’m looking forward to experiencing the new suspension system which will make for a smoother ride on rough roads. What I like most about Pinarello is that they consistently push the boundaries of high performance, innovation and technology.”
UPDATE: And again today while at Lower Thames Street, the site of the East to West Superhighway. Jump on the new bike, perhaps?
Here is the custom painted K8-S.