Confidence in rubber: Intense Racing inks new deal with Maxxis - BikeBiz
Tyre brand Maxxis has aligned itself with downhill and enduro team Intense Racing UK.

First introduced to the UK scene in March last year by Intense bikes importer Saddleback, the six-strong team competed at the UCI Mountain Bike World Cup, The British Downhill Series, The Enduro World Series and the Maxxis-sponsored ‘Ard Rock Enduro, as well as numerous other international events.

The new sponsorship will see Maxxis UK become the official tyre supplier for Intense Racing UK, with all riders on the roster set to use the brand’s tyres, including the Minion DHR, Shorty and High Roller II.

In addition to supplying tyres to the team, Maxxis will have strong brand visibility at every Intense event scheduled for 2018. Kicking off with the HSBC National Down Hill Series in April, the Maxxis brand will be displayed on the team kit, as well as on pop-up banners in event villages.

“We’ve invested considerably over recent years to raise the profile of the Maxxis brand and the quality and performance it offers riders of all disciplines, but we’re keen to avoid neglecting our bread and butter: MTB,” commented Maxxis’ UK bicycle brand manager Stephen Robinson.

“Maxxis represents high quality and high performance so it was essential for us to partner with a team that encapsulated those attributes, that turns heads for all the right reasons and pushes the limits of what’s possible on two wheels. We’re thrilled to become a part of Intense Racing UK and can’t wait to see how their year unfolds.”

Saddleback marketing manager Declan Deehan added: “Intense Racing UK was set up as a platform to prepare riders for the World Circuit and to give back to the sport we love. We are expecting another strong year in 2018 and we are looking forward to getting back to racing after the winter training.

“Giving our riders the best tools to do their job was always the aim from the off and we considerate it a privilege to be working with such a prestigious and inventive brand as Maxxis. Having confidence in your rubber is paramount and our team is supremely happy with the new partnership.”

Intense UK Race Team is made up of six UK-based riders including Olly Morris, Joe Breeden, Morgan Tyrrell, Sam Flockhart, Ajay Jones and Andrew Titley. 

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