"After 40 wonderful years the time has come to close our Isleworth store," said Leon and Nicola Moore, on the closure of their Isleworth Store.
"We have loved being part of the vibrant cycling scene in Isleworth as trends have come and gone... Raleigh Choppers in the 70s, BMX’s in the 80s, Mountain Bikes in the 90s and the rise of the Road scene in the 00s.
"The decision to close our Isleworth branch is due to the sale of the site. Our long-established Twickenham and Teddington branches remain open for business as usual and we hope to see many familiar faces from Isleworth follow us to these stores.
"As a third generation family business, one of the best feelings is when parents shopping for their child’s first bike tell us that their first bike was also bought from us. We hope this tradition will continue for many more years to come.
"We want to thank all our Isleworth customers past and present for their loyalty and support. The doors will close for the last time on Sunday 1st July."
Moore's Cycles' Twickenham and Teddington location will remain open.