Muc Off cleans up with 27% sales rise - BikeBiz

Muc Off cleans up with 27% sales rise

And company is bullish about its prospects in its new financial year
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This year Muc-Off has expanded into new international territories and has recorded sales growth of 27 per cent in its 2010/2011 fiscal year.

The cleaning brand has moved into South Africa, Malaysia and Singapore, while the US market has continued to perform well for it.

Muc-Off added that it is bullish about the forthcoming financial year too.

“This strong growth has been achieved by sales in both the UK and export markets,” commented MD Alex Trimnell. “It’s very promising to see such growth, particularly given the current economic climate. This year we have established Muc-Off in many new territories such as South Africa, Malaysia and Singapore. The US market is also continuing to grow strongly for us.

“We are forecasting even stronger growth for our new financial year; we have started with a bang and signed four major international distributors in October alone! This global demand mixed with a very strong R&D focus will mean the launch of ten to 15 key new lines for Muc-Off added to the ever increasing demand of our core product range in the UK leaving. This means we have a very bullish forecast for the year ahead.

Muc-Off is planning new initiatives to consolidate the growth, according to Trimnell.

“Several new marketing strategies are about to be unleashed onto the UK market including some exciting sponsorship and event support announcements. We are also very close to launching an environmentally focused promotion which will give the planet a ‘physically visible benefit’ and positive impact to further strengthen our environmental policy.”

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