Neon-Velo confirms Forme partnership - BikeBiz
Two-year deal announced

Neon-Velo has partnered with Forme Bikes to aid its product development strategy.

The Neon-Velo team believes it shares an ethos with Forme Bikes – one that sees cycling as both an experience and a lifestyle – and that Forme’s eye for detail and commitment toward ongoing product development can only deliver a positive collaborative relationship.

“Neon-Velo loves cycling and cyclocross,” read a Neon-Velo statement. “The mud, rain, cobbles and cold weather are the ideal testing ground for a new apparel brand looking to be the best in an already overcrowded market space.

“Our ongoing commitment to product development through athlete collaborations and R&D has seen our focus shift from the road and into the mud.”

Adam Biggs, Forme Bikes sales director, added: “I am very pleased to announce our partnership with the Neon Velo Cycling Team. Our team at Forme are proud to be supporting some of the UK’s very best athletes, working alongside some of the most passionate individuals in the industry at Neon Velo. This is another huge step in the right direction to help maintain our rapid brand growth.”

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