Rebrand will also bring increased focus on participative cycling, take-home advice and technical testing

Cycling Weekly has unveiled a major relaunch with its latest issue, which goes on sale today.

Alongside a new design, the magazine has updated its editorial proposition, offering an increased focus on participative cycling, take-home advice and technical testing.

The new look includes a modern front cover design, which it says will “cement this weekly publication’s unique position in the otherwise crowded cycling media landscape”.

Following an extensive research and development programme, other improvements include:

· More comment and previews

· More “insightful and readable” testing of the latest products to hit the market

· More features from the personal perspective of the Cycling Weekly team itself

· New franchises across news and fitness alongside a cleaner aesthetic

Editor Simon Richardson said: “Cycling Weekly has been through many changes in its 127-year history, and this latest relaunch keeps the magazine as relevant as ever, reflecting the interests, passions and the aesthetic of 2018’s cycling culture.

“We’re proud to present our best ever fitness advice and product reviews, plus enhanced ride stories from the UK and beyond. For anyone who wants to get the most out of their riding, Cycling Weekly remains at the heart of Britain’s cycling scene.”

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In addition to its print publication, cyclingweekly.com attracts close to two million unique users per month, and is now the biggest cycling website in the UK, according to Comscore.

The brand also recently announced the inaugural Cycling Weekly Awards, which will take place on 12th December at 8 Northumberland Avenue in London.

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