Peloton plans huge UK expansion - BikeBiz
The UK will be the first market outside the US to receive the service

Live and on-demand training tech company Peloton is coming to Britain.

Using its indoor bike, Peloton beams out 14 daily live and 8,000+ on-demand cycling classes, with users able to attend classes run by notable trainers in their homes.

The company has cultivated a community of over one million members in the US, with head instructor Robin Arzon’s indoor cycling class attracting up to 35,000 members.

In Autumn 2018, UK residents will be able to join the company ships its bikes internationally for the first time. A Peloton bike will be priced at £1,995 for the bike, plus £39.50 per month for the unlimited class subscription, which includes cycling, as well as “beyond the ride” workouts such as stretching and yoga.

Peloton has recently opened its international headquarters in London and plans to open numerous retail showrooms across the capital by the end of 2018.

Peloton1

These showrooms will provide an opportunity for local consumers to experience Peloton firsthand. In 2019, the company will open a bricks-and-mortar cycling studio in London, its first outside of New York City, where newly recruited British instructors will live stream classes to members worldwide.

Leading the global initiative is managing director, international, Kevin Cornils, who previously led the entry of world-leader Match.com into the UK and European markets and more recently the European expansion of UK-founded Glasses Direct. Cornils joined Peloton in January, to spearhead its global expansion efforts from its new London base.

“Over 60 per cent of the $100+ billion global fitness market is outside of the United States, and the UK is the world’s second-largest market,” said Cornils.

“We were increasingly hearing from potential customers from the UK who were asking for the bike, so we listened and decided to launch the full offering, including retail showrooms and a local studio, to bring them the same best-in-class experience as we’ve been building out in the US.

“The secret to Peloton’s success is that it is more than just a class, a cycling studio or a bike. It delivers a fully engaging experience which uses technology and convenience to make every workout effective, whilst offering the social connection and community to convert riders into workout addicts.

“We see enormous potential to disrupt the fitness market in the UK, and beyond and cannot wait to expand the Peloton brand and community globally,” said John Foley, co-founder and CEO of Peloton.”

The company is planning to expand to additional European markets in 2019. 

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