Pro-cycling mainstay Phil Burt announces new venture - BikeBiz
The new Manchester-based company will offer a host of resources and products

After 12 years as a pro team cycling physiotherapist, bike fitter and author Phil Burt has announced the launch of his new venture, Phil Burt Innovation.

Based at Manchester’s Institute of Health and Performance, Phil Burt Innovation will offer a range of services including cycling specific injury assessment and treatment, bike fit, aero assessment and saddle health assessments.

The latter will be provided through the “world's first multi-disciplinary saddle health clinic.” Burt is also committed to bringing better solutions to market through own-products and collaborations with “some of the biggest names in cycling.”

In addition, Phil Burt Innovation will design and manufacture bespoke cycling shorts, saddles and shoes to fit the individual cyclist and integrated saddle health and orthotic solutions.

As consultant physiotherapist to Team Sky, Burt assisted the team through five Tour de France campaigns including four GC victories. During this time, he introduced recovery methods including the bed-in-a-bag sleeping system and conditioning off the bike to improve riding performance.

Burt said: “I believe that I have a different approach. At the core of every service or product offered is a wholly holistic philosophy, developed over a decade by my work in elite sport. At Phil Burt Innovation we have some simple principles; a client-centred design process and using our holistic approach to bring all the interplaying factors together so you can see and feel large improvements on the bike.”

He added: “When we carry out any of our services it has to be all about you. We’re not interested in selling you a new bike, or expensive upgrades. We place a huge amount of importance on listening and understanding your goals. By establishing the goal of an assessment or bike fit, we can tailor our experience to get the results and the outcome you really want.”

Sir Chris Hoy, who attended the launch event, commented: “I worked with Phil for the last six years of my career and the physiotherapy support he provided was instrumental in allowing me to train and compete injury free. This was no mean feat considering I was 36 in London 2012, so for all his hard work and input he gave, I’m very grateful.”

Featured Jobs

the cycle hub

Workshop Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Wednesday 3rd October 2018

jc cook bike promo

Mechanic/Sales Assistant

JC Cook I Grimsby/Scunthorpe I Salary: 20k Plus Commission I Date Published Tuesday 16th October 2018