Chris Taylor of cycle jeans brand Resolute Bay is hoping to expand his product offerings via crowdfunding. After the first day on Kickstarter he has raised £7,736 from 71 backers for his LS2 reflective cycle jacket. He needs to reach £30,000 in a month-long campaign.
"It’s just myself that runs the whole show," Taylor told BikeBiz.
"The jeans are selling really well but, to grow, every time I make a bunch of profit I put it straight back into stock or a new fit and colour options.
"For the jacket I’m using a new factory but they require a minimum of 1000 units per style. Rather than getting into huge amount of debt I believe Kickstarter is the perfect way to raise funds and also test consumer demand."
He added: "Also this jacket is the first product with an attractive enough margin for retailers. I can then use Kickstarter as proof for demand."
Taylor's Resolute Bay has been producing commuter clothing since 2014.