Following the news that it had made the Social Brands 100 list last month, Farrelly Atkinson's Road.cc has been revealed as reaching 34th on the prestigious list.
The Social Brands 100 was established by social specialist agency Headstream last year, aiming to “identify and acknowledge those brands leading the way in the social age". According to Headstream, the ranking has now “established a position as one of the leading rankings of social media performance.”
Brands cannot apply or pay to be nominated and once selected are subjected to a rigorous and independent judging panel, backed by the analysis of hundreds of thousands of interactions in social spaces.
“We're always working hard to deliver on the 'CC' – cycling club – part of our name," explained Tony Farrelly, co-founder of Farrelly Atkinson.
"It’s what the site is all about, making our users feel like members of a club and it's great to be recognised for that. It's also pretty amazing to be on a list with brands like the BBC and Blackberry let alone ahead of them and running neck and neck with Marmite… and ranked second overall for post-brand engagement on Facebook.”
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