Well behaved London cyclists have been receiving cycling treats from Father Christmas himself this week.
Santa ditched his sleigh in favour of two wheels to hand out over 9,000 cycling goodies – supplied by the London Bike Show – including rucksack and saddle covers to the capital's bikers.
The free presents are also available from 21 London bike shops, organised with the Association of Cycle Traders.
Participating stores include:
Apex Cycles, 40 – 42 Clapham High Street, Clapham, London, SW4 7UR
Bicycle Magic, 6 Greatorex Street, Whitechapel, London, E1 5NF
Bicycle Workshop, 27 All Saints Road, Notting Hill, London, W11 1HE
Bike And Run Ltd, 125 High Road, East Finchley, London, N2 8AG
Brick Lane Bikes, 118 Bethnal Green Road, Brick Lane, London, E2 6DG
Chelsea Bikes, 427 Kings Road, Chelsea, London, SW10 0LR
Cyclopedia, 262 Kensington High Street, Kensington, London, W8 6ND
Days Cycles, 213 Dawes Road, Fulham, London, SW6 7QZ
Ealing Cycle Centre, 9 Bond Street, Ealing, London, W5 5AP
Evans Cycles, 13-15 Jerdan Place, Fulham, London, SW6 1BE
Evans Cycles, 86 Chalk Farm Road, Chalk Farm, London, NW1 8AR
Finsbury Cycles, 185 Seven Sisters Road, London, N4 3NS
Fitzrovia Cycles, 136 – 138 New Cavendish Street, London, W1W 6YD
Giant Store, 173-175 Widmore Road, , Bromley, BR1 3AX
Harry Perry Cycles, Unit 6 McBean Street, Woolwich, London, SE18 6LQ
On Your Bike, 52 – 54 Tooley Street, London, SE1 2SZ
Phoenix Cycles, 59a Battersea Bridge Road, Battersea, London, SW11 3AU
Putney Cycles, 208 Upper Richmond Road, Putney, London, SW15 6TD
Putney Cycles, 337 Putney Bridge Road, Putney, London, SW15 2PG
The Bike Shop, 288 – 290 Lee High Road, Lewisham, London, SE13 5PJ
Velorution, 18 Great Titchfield Street, London, W1W 8BD
The London Bike Show takes place from January 13-16th 2011.