Soho Bikes of Berwick Street in London has today announced it is to close, joining the many UK bike shops which have shuttered in the last twelve months. Last year a BikeBiz analysis found that the rate of bike shop closures in 2017 was at the highest level since the 1960s.
Soho Bikes was founded in 2014 by former UK mountain bike champion and MTB legend Rob Warner, and business partner Nick Hawker. Warner fronted episodes of Soho Bikes TV, which were viewed on global MTB websites such as Pinkbike.com.
News of the shop's closure was carried on Facebook this morning.
"I am disappointed to announce that Soho Bikes will cease trading from its Berwick Street premises on Friday 26 January ... A clearance sale for all stock starts today; do drop by for some mega bargains!"
He added: "We took the bold decision to sell mountain bikes, a market that we felt was underserved in London. In many respects the shop has gone from strength-to-strength, as I am sure any regular visitor would testify: Soho Bikes sells a wealth of quality products from market leading brands, our workshop is flat out and our coffee is highly acclaimed."
The store had achieved a 4.9 star rating on Facebook, 4.8 on Google, 4/5 on London’s Best Coffee, and was runner-up in the ‘Best UK Bike Shop’ category at the Singletrack Reader Awards in 2016, and it won ‘Best Bike Shop in London’ in the MBR reader awards 2017.
"Unfortunately," said Hawker, "and as clichéd as it sounds, all good things must come to end. I have taken the decision that for personal reasons I can no longer continue to run Soho Bikes and I have been left with no other alternative but to close the doors for good."