During February, the month when the Audit Bureau of Circulation verified figures for print (and sometimes digital) magazines land, BikeBiz took some time out to interview several of the cycling industry's consumer facing publishers. Here we catch up with bi-monthly free circulation title Sportif Magazine.
Launched in July of 2014, Sportif is the latest addition to the market and is backed by the experience of former tech editor for Cycling Weekly and former Eurosport commentator David Harmon.
Focused on mass participation cycling, the bi-monthly magazine encompasses the UK and global sportive, etape and gran fondo scene providing news, reviews and features that target this huge and growing market.
Opting to work on a 100 per cent advertiser-funded model, the magazine is the market's only free to all title and that includes bike shops, of which 153 stores are currently signed up.
The magazine also circulates at high-profile sportives, giving it a circulation of 60,000 copies inside its first three issues this year. Throughout 2015 the publisher expects 135,000 copies to do the rounds, potentially making it one of the highest circulation titles around.
David Harmon tells BikeBiz: “The advantages of a free model are clear; it costs nothing for stockists or event organisers to obtain copies and provides excellent added value with no financial outlay. For the advertiser it provides highly targeted exposure with a measurable distribution figure up to 12 months in advance.”
To recieve copies of the magazine in your shop, click here.
For more insight into the consumer media, see the rest of our series here.