Randy Neufeld, director of SRAM has been presented with the presitgious 'Cycling Leadership Award' in Vancouver this week.
Presented by the Danish Cycling Embassy during the Velo City conference, Neufeld has been recognised for his efforts in directing the SRAM Cycling Fund and advocating cycling at a high level across the globe.
Receiving the award, Neufeld explained: “We’re all trying to solve that problem of how we get more cyclists. I thank you that I can be a part of it, and look forward to see [cycling] numbers go up in places we never imagined.”
“Neufeld’s work in cycling advocacy has been nothing short of outstanding,” says Kevin Mayne, Director of Development at the European Cyclists’ Federation.
“He’s one of the key figures who’s realises the importance of industry and advocacy, and he’s done some amazing work in Europe, North America and across the globe.”
In previous years the award has gone to high profile figures such as New York Mayor Bloomberg and Chilean Activist Lake Sagaris. According to the Danish Cycling Embassy, the award is given to those that are “truly dedicated to cycling promotion”.