BikeBiz Bicycle and cycling retail news
Strava has unveiled a new way to create and share content on the social network called athlete posts.
36 Strava athletes from around the world will now have the ability to post stories, photos, questions, gear tips, race reports, recommendations and workouts – in addition to shared activities. They include some notable athletes in the Strava community such as Susie Chan and Rich Mitch.
“Strava is a place where athletes come to connect with each other, share their experiences and learn from one another,” says chief product officer at Strava Aaron Forth. “Until now those connections have been based entirely on athletic activities. Our opportunity is to help athletes have conversations beyond their daily activities, sharing everything from favourite gear to injury recovery tips to travel recommendations.
“To open up those conversations, we are introducing the ability for members to post new types of content. Ultimately, when you want to engage with friends who share your passion for all things running, cycling, swimming, hiking, or any other sport, Strava is the place to do it.”
Athlete posts will be available to the entire Strava community later this summer.
