Triathelete Magazine is launching a European edition at the end of July – called Triathlete Europe.
The new edition of the publication will be produced by newly formed Competitor Media UK, and will be available in the UK, Ireland and Holland.
Competitor Media UK will be headed up by Jim Peskett who brings 20 years of experience in action sports media.
The new mag will be edited by Ian Osborne, an international triathlete himself who has worked on cycling and triathlon magazines over the past 10 years.
Triathlete Magazine has always been in great demand in Europe,” said Publisher John Duke.
“Shipping costs have previously made widespread distribution cost-prohibitive. Thanks to Competitor Group’s joint venture with Competitor Media, European readers can now enjoy the great coverage of Triathlete Magazine, along with rich local content at an affordable price.”
Jim Peskett added: “Triathlon has now become one of the ‘must do’ sports around the world.”
“Triathlete Magazine has been the voice of triathlon for more than 25 years and is written by the sport’s most talented journalists. The UK market will now have a magazine to reflect the achievements, growth and interest being shown in triathlon today.”
Parent publication Triathlete Magazine was established in 1983.