Vital BMX is to launch a .co.uk domain to cater for the 50,000 monthly uniques from the UK it says land at its .com address monthly.
Launching on August 15th, the website will carry more UK-focused content and offer brands a 'more cost effective way to reach an audience of core riders in the UK.'
Chris Wilmshurst will be the site’s full-time UK Content Manager. Based in Malvern, England, Chris has been a contributor to Vital BMX for the past four years. Additionally, Mark Noble, founder of Ride BMX UK and several other prominent action sports titles, will be a contributing editor.
A Vital statement reads: "The UK has had a strong BMX scene for decades with magazines supporting it throughout. However, as the media landscape has shifted to digital, no site has emerged as the go-to destination. Filling that void and supporting the UK’s riders, brands, and shops is our objective."
To celebrate the launch of Vital BMX UK, we will be hosting a jam on August 31, details of which will be on the site once it has launched.
VitalBMX.com reports that it has over 400,000 monthly unique visitors.