Velorution and Lululemon announce action-packed collaboration - BikeBiz
Partnership will see Velorution set up a 'pop-up' hosted by the lululemon Marylebone store

Velorution is launching a collaboration with lululemon this June.

The lululemon Marylebone store will host a range of exclusive Velorution Lifestyle events, specially curated to include a line-up of creative workshops, tasting evenings and entrepreneurial speakers.

The Velorution ‘The Pop Up’ will also include a mini Velorution store situated on the mezzanine level, showcasing a selection of bicycles and e-bikes, accessories and lifestyle products to “try and buy” throughout the whole month of June.

Velorution’s marketing director Gretta Cole said: “We are delighted to be joining lululemon in June. The collaboration symbolises ‘Pure Energy’ a collaboration that unites two dynamic lifestyle brands that share the same vision and community spirit, the purpose is to bring people together in a meaningful way, finding synergies and celebrating our community, promoting our wellbeing by cycling and yoga in a great space.”

The Velorution pop-up store (hosted by lululemon Marylebone) will be open Mon-Sat 10am-7pm Sun 12-6pm at 74-75 Marylebone High St, Marylebone, London W1U 5JR.

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