Velorution announces the opening of its fourth store in London Fields, Hackney.
Situated at 281 Mare Street opposite the famous Hackney Picture House, the latest Velorution shop is now open for business on the site of the old London Fields Cycles store.
The new store will feature urban cycling bikes, accessories and a new service workshop open seven days a week.
Velorution's managing director Jonathan Cole said: "The new store is the largest in our group at nearly 4000 sq ft which gives us the opportunity to introduce new products and create a really special destination in this vibrant part of London."
He added: “Our goal is to have a Velorution store in every major part of the city as urban and electric cycling continues to grow and be the best way to navigate the capital. The new store compliments our other locations in Islington, Great Portland Street and our concession at Selfridges department store which opened last month that has already proved an instant hit with Oxford Street shoppers."