Victoria Pendleton launches girls bikes with Halfords - BikeBiz

Victoria Pendleton launches girls bikes with Halfords

And Halfords customers send thousands of bikes to Africa via Re~Cycle link-up
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Victoria Pendleton has built on her bike range's success with Halfords with a new and exclusive range of girls bikes.

Revealed last week at a press Christmas event, the bikes will be ready for the crucial season. They pick up on Pendleton's retro-look bikes, with step through frames. There are three colours in the line-up (light blue, red and purple), all aimed at girls ages nine to 15.

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In unrelated Halfords news, the customers of the retailer have now donated thousands of unwanted bikes to help local communities in Africa in a joint initiative with charity Re~Cycle.

Re~Cycle sends unwanted bikes to Africa providing affordable transport and sustainable employment to people in need. A trade-in event saw 4,300 cycles sent on their way.

Halfords CEO Matt Davies said: “We had an absolutely fantastic response to the event, with many customers simply wanting to donate bikes to a great cause. We felt that this was an exciting way to make a difference by doing something that is closely linked with our business.”

Re~Cycle founder Merlin Matthews added: “In Africa a bike can mean children can get to school, farmers can transport goods to market and health workers can get to communities in need - literally it can mean life, so this generosity is very much appreciated.”

More trade-in events are in the offing.

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