The new store will be called WHEELBASE Yorkshire and will be located on Skipton Road.
With 25 years of experience, the brand will be looking well placed to provide Yorkshire’s cycling community with an extensive selection of road, mountain, triathlon, electric, kids and leisure bikes from all the top brands, as well as the best clothing and accessories.
The store will also feature a large Park Tools workshop, a private bike fitting studio, coffee, bike wash and free parking. Ilkley is situated at the gateway to the Yorkshire Dales and within easy reach of Leeds, Bradford, Harrogate and west Lancashire.
“Ilkley is a true hotbed of cycling,” said WHEELBASE managing director Christopher Herd. “We are very excited to have the opportunity to bring WHEELBASE to West Yorkshire. We aim to provide all our customers with the best products, friendly, knowledgeable staff and a great in store experience.”
“We have set the bar high with our plans for WHEELBASE Yorkshire,” concluded director Toby Dalton.