Women more likely to ride overseas sportives than men, finds survey - BikeBiz

Women more likely to ride overseas sportives than men, finds survey

Sportif magazine has released a data-rich survey of sportive riders in the UK.
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Sportif magazine has released a data-rich survey of sportive riders in the UK. The 2015 Rider Survey reveals that three-quarters of sportive riders are likely to be sniffing out a new bike purchase soon, even though it's likely many already own three bikes each. The survey also reveals that 46 percent of women sportive riders rode abroad in the last 12 months, which is a percentage point higher than men. 

The survey was conducted in February and includes data from 740 sportive riders, who provided nearly 42,000 pieces of data.

Josephine Marsh, Operations Director at Sportif Magazine, said: “We wanted to make sure that our survey, like the magazine itself, gave the most comprehensive picture of sportive riding in the UK."

The survey is available to the industry as a 13-page report with a package option that can include the raw data for further drill down but without any personal contact details. Packages start from £500. 

Sportif Magazine is free magazine and has a distribution of 28,000 copies through 190 independent stockists and 23 events.

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