BikeBiz Bicycle and cycling retail news
Le Col and Eurosport have today announced a new partnership, naming Le Col as Eurosport’s official cycling kit partner.
To celebrate the partnership, Le Col is releasing a new collection, the Eurosport Core range. The new range brings together a matching jersey, bibs, socks and cycling cap – all featuring a design that reflects Eurosport’s brand and colours.
Ian Woods, senior vice president, international licensing for Eurosport, said: “Eurosport continues to power the passion of millions of cycling fans watching the world’s biggest races each year on our channels. A huge proportion of our audience actively participates in the sport so we are delighted to partner with Le Col and offer cycling enthusiasts and fans of our brand a premium range of apparel.
“With Eurosport’s 30-year heritage in cycling, it is a natural progression for us to give fans of our brand and our cycling coverage the opportunity to purchase the very best technical kit on the market that delivers performance and comfort in equal measure.”
Le Col, a partner since 2018, will continue to support Eurosport’s cycling portfolio this year. Owner and former GB pro rider Yanto Barker added: “We are really excited to be partnering with Eurosport, and supporting their audience with this special kit. When I was a young pro, watching some of the most iconic cycling races on Eurosport helped inspire my career, so it’s been a pleasure to design this performance-orientated core range with them.”
The kit became available to purchase from the 9th of May, ahead of the departure of Giro D’Italia on Saturday 11th May, with a discount offered on bulk and corporate orders.
