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Le Col and Haute Route have announced a global performance clothing partnership.
From 2020, a core range of performance clothing will be available to participants of the multi-day events, with a unique jersey for the three-day event participants along with special edition jerseys for those riding the Haute Route Alps and Haute Route Pyrenees, and a unique personalised Aqua Zero jersey for participants who take part in the Double Crown (Haute Route Alps and Haute Route Pyrenees back to back).
Yanto Barker, founder of Le Col and former pro cyclist, said: “Haute Route is a global established cycling brand, recognised for organising the most prestigious multi-day amateur cycling events in the world, so it’s a natural fit for Le Col to bring our performance-orientated knowledge to the table.
“As Haute Route delivers a professional experience for amateur cyclists, they now have the performance clothing to match. This partnership will allow Le Col to solidify our offering as go-to technical cycling wear.”
Inspired by the Haute Route events all over the world, the jerseys’ designs will reflect the “passion and challenge that cyclists get to taste during the best experiential cycling events on the planet”. The Le Col x Haute Route collaboration will match the range of cycling events that the company will run next year and aims to complement the “essential demands a long day in the saddle brings”.
Matt Holden, Haute Route CEO, said: “Haute Route will benefit from the strong anchoring of Le Col in the cycling world and its culture of performance. Thanks to this partnership, we will offer a high-value rider experience and products strongly linked to our audience.”
He added: “By combining our strengths, we are strongly convinced that Le Col and Haute Route will become stronger major players in the cycling world.”
