LEM Helmets has announced its support for Grant ‘Chopper’ Fielder and his Superschools team in helping to inspire children about sports, mountain biking and cycling safety.
The partnership will see the renowned head judge at the Slopestyle World Championships and other global contests donning LEM’s Flow Mountain bike helmet. The helmet is designed with built-in features like full back coverage and micro-fit adjustment, a cooling ventilation system and indexing visor, to multi-shell EPS tech and BugOut lining.
For over 40 years, Superschools has worked with UK athletes and told their stories to hundreds of thousands of children about how they got into sports. Fielder demonstrates his cycling skills in live demonstrations at the schools he visits with Superschools. Along with his cycling stunts, he brings along the full range of LEM’s children’s cycling helmets to show how they should be fitted correctly to ensure maximum safety.
“We’re excited to partner with Chopper and support Superschools throughout 2019. His style of riding has always been very exciting and with his Superschools programme he mixes great freeride technics with true hands-on safety demonstrations to children all over the UK,” said Keith Cozzens, global brand marketing director at LEM.
“With his portable trailer, he performs various tricks in the playgrounds including tail whips, 360s and even backflips! All with the reassurance his LEM Flow helmet will offer the safe, high-performance head protection he needs.”
Fielder added: “I’m really proud to be working with LEM Helmets with its great Italian heritage, they really do focus on great designs, safety, comfort and value for money.
“Its passion for cycling really fits in with my love of passing on my skills as a professional mountain biker to the kids.
“It’s always great to see how excited they get when seeing the stunts and getting to meet some of the sporting legends we have working with us.”