There is now less than one month to go until one of the UK’s biggest trade shows returns to Milton Keynes.
iceBike* – which takes place at Arena:MK from February 21 to February 22nd – is open to all members of the UK cycling industry.
Once again the show will be attended by some of the biggest companies in cycling including Shimano, Ridley, Park Tool and Thule. iceBike* will also present a chance to test some of the latest products on the market, attend seminars and view products from emerging brands.
A new feature for 2017 is the demo store. This model shop has been designed by a team of merchandising experts to help offer retailers advice on how to layout their stores as well as which brands can work together to maximise in-store presence and sales.
After a successful debut in 2016, the Shimano STEPS e-bike test track is also returning. The track will be available to test out the latest developments from Shimano.
Visitors can register for the show here now.