iceBike* 2019 is less than one week away, taking place for three days from 19th February at Arena:MK. Visitors to the show can expect new products, seminars, demos, new brands, food, drink, old faces, new faces, centenary anniversaries, e-bikes, offers and more.
Over 250 new products
There will be new clothing from Pearl Izumi, Shimano and Madison Clothing, new Park Tool, hydration packs from Thule, bottles from Elite, lids from Lazer, Dynaplug, new-look Ridgeback and DT Swiss wheels.
There will be seminars from customer service expert Alf Dunbar, Park Tool guru Calvin Jones and Shimano, to talk about e-bikes and Shimano Service Centres. There will also be updates on Freewheel and how to join, the demonstrator team and the updated new B2B system.
On Tuesday the Bradwell Abbey site will have an Italian-themed evening to celebrate Elite’s 40th birthday. Wednesday evening will be Lazer’s centenary celebration, the official launch of the Shimano Technical Centre and some live Zwift action.
Ridgeback has a new look, along with a new e-cargo bike that the brand is looking for feedback on. Genesis has a new fork, flat bar Croix de Fer and new colourways while visitors can also check out the brand-new Madison Saracen Team Myst.
The Freewheel programme will open so that any interested retailers can join the union, talk about what it entails and what level of commitment suits the business.
Taking centre-stage at the show will be the concept store, for visitors to pick up some hints and tips on merchandising and store layout.
There is still time to register for the show and retailers can do so now online.