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Universal has secured a new licence deal for Dream Street branded bikes and accessories

Licence to print money

Dream Street is the new ITV kiddies programme, said to have higher viewing figures than Teletubbies. The Universal licence is for two years and the Dream Street characters will be positioned on pavement cycles, trikes, scooters and accessories such as helmets, bottles and bells.

The new range it joins Universals Looney Tunes bikes and bits will launch in June.

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