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Six price tiers and Retailer Subsidy Program for USA's top IBDs.

Lifeboat Events rolls out details of DealerCamp

Lifeboat Events has announced details of exhibitor pricing and retailer travel subsidies for DealerCamp, which will take place July 29-31, 2010, in Deer Valley, Utah.

The mid-summer expo and demo event will bring together bicycle industry suppliers and retailers for product launch previews.

Manufacturers and suppliers can choose from six exhibiting tiers, from 10×10-foot to 20×50-foot exhibit spaces. The expo will be set up in a large parking lot adjacent to the Snow Park Lodge, just outside Park City, with world-class alpine road loops and lift-accessed off-road trails accessible right from the site.

A cornerstone of the DealerCamp concept is a Retailer Subsidy Program, which will provide subsidized travel expenses and free lodging to 100 retail businesses. Lifeboat Events has budgeted 16 percent of its estimated event revenue towards minimizing the cost of retailer attendance. Subsidized retailers will stay at the Park City Marriott, which is three miles from the expo via a Rails-to-Trails path.

Lifeboat Events will work with exhibiting companies to create the list of subsidized retailers. Other qualified retailers can also attend, but at their own expense. Lifeboat Events plans to start inviting subsidized retailers in mid-March of next year.

"We’ve had significant interest in DealerCamp since announcing it just two weeks ago," said Lance Camisasca, president of Lifeboat Events. "It seems like many companies in the industry have been wishing for an event that addresses these specific needs. We’re pleased to fill this void and provide some economies of scale for everyone at DealerCamp."

Lifeboat Events debuted in 2009 with PressCamp, a gathering of global bike editors. PressCamp will return in 2010, and Lifeboat Events is offering DealerCamp discounts to PressCamp 2009 and 2010 participants.

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