Fisher Outdoor’s Richard Allmark is seen below unpacking the first shipment of Danlite’s, widely tipped to be a top-seller in the lighting category.
But the Danlite is just one of many lighting innovations available on the market this year. Illumination products from Oxford, Wildoo, Basta and Trelock join innovations from independent inventors as well as high-end kit from newcomers such as Fireball. There’s also the light stick from Simon Goude and his Indicator range.
And Madison have top-end lights from US company Light&Motion as well as a new in-house brand, Photon.
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As well as the top-end kit from Light&Motion (see story link below) Madison have just launched Photon, a range of seven models, designed and developed by Will Fripp, Madison’s senior product manager.
Photon is a quality, good-value volume light brand, with upmarket, metallic silver clam and blister packaging packaging, and 50 percent margins. As well as LED front and rear lamps, and LED/halogen combos, there’s the Backupz, a tiny but powerfully bright single LED keyring lamp, moulded so it will strap to a handlebar with the attaching loop. It’s £6.99 retail and will last 90 hours in slow flash mode. The Backupz was launched at the Shimano Sleepless in the Saddle and went down a storm with punters.
Tel: 01908 326000
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INDEPENDENT INVENTOR’S CORNER:
NIGHT BRIGHT TYRE
Jimmy Tristram is looking for bike company to make and market his ‘Night Bright Tyre’. This was voted best innovation on a vote-in telly prog in the UK and is, er, gyro-powered LEDs embedded in tyres. See http://www.nightbrighttyre.50megs.com
BikeBiz.com featured this product last year (see link below) but inventor Tudor Davies has now said the first batch of Lightriders will be landing soon. Lightrider illuminates the chest of users as well as the road ahead, making cyclists more visible at night, claims Davies.
Tel 020 8567 7978