BikeBiz Bicycle and cycling retail news
The double sided pegboard display unit can be freestanding or, in shops where cats wear helmets, the unit’s telescopic legs can be adjusted so it goes flat against a wall.
The POS display is FOC to IBDs in return for an order of Axa or Basta lights or locks.
"The reason for not insisting that the IBD takes a specific range is that shop owner will know what products he or she can sell. In different areas of the UK different products sell better," said Basta’s Willem Vlok.
The display stand has four castor-type wheels, two with brakes. It’s 1.6m tall, including the Basta logo panel, and 60cm wide.
It’s a distinctive silver colour, similar to the finish used for the Click locks and other Basta products.
