Lightspeed has introduced Lightspeed Analytics, designed to provide retailers with insights and recommendations into their sales, inventory, employee performance and customer behaviour.
“Lightspeed Analytics simplifies the gathering of data, making it accessible, understandable and actionable for business owners and store manager,” said a statement. “Consumer-focused technology is imperative in today’s world since it allows for a better experience for retailers and their customers.
“The most important aspects of successful retail involve driving traffic (physical and digital), managing inventory and gaining insights to inform decisions that drive profit. Until today, solutions addressing these areas have been typically reserved for larger businesses.”
Lightspeed Analytics provides insights into three aspects of a retail business: inventory management, customer insights and employee optimisation.
“Access to complete analytics and business insights will empower independents with the tools they need to effectively grow, allowing our customers to dream bigger about the future of their business,” said Lightspeed founder and CEO Dax Dasilva.
“Lightspeed Analytics is simple to navigate and makes the value of data easy to understand, which will give our customers the time and ability to make smarter business decisions.”
Marius Judickas, owner of 360 cycles in Clontarf, Dublin, has been using Lightspeed Analytics to grow his business. “We chose Lightspeed Analytics to optimise our costs and maximise results,” he said.
In 2016, Lightspeed launched its omnichannel product, merging in-store EPOS, e-commerce and mobile.