To celebrate its 20th anniversary Sigma Sport of Germany has produced 500 brochures containing its brand-building ads of the last few years. Each brochure is individually hand-numbered. BikeBiz was sent no. 303. Neat.

Limited company

The 36-page brochure is printed in silver on high quality paper and contains 15 full page advertisements for Sigmas computers, sportsglasses and heart monitors.

The ads include the current crop featuring exotically dressed Gary Fisher as well as earlier ones featuring contemporary Tour de France winners Miguel Indurain, Bjarne Riis, and Jan Ullrich, as well as past winners such as Felice Gimondi.

www.sigmasport.com

In other news...

Halfords sees cycling growth of 35% with continued strength in e-mobility

Halfords has reported cycling LFL growth of 35.4% in its Q3 trading update, covering the …