Lizzie Armitstead chooses Wattbike for run-up to Rio.

Lizzie Armitstead becomes a Wattbike Ambassador

Lizzie Armitstead, the reigning world, Commonwealth and national road race champion, has become a Brand Ambassador for the Nottingham-based Wattbike trainer.

“Cycling can come down to minute differences, and the level of measurability, reliability and accuracy the Wattbike provides really allows me to monitor my training and progress to such an in depth level, which makes a huge difference,” said Armitstead.

“I have chosen to use a Wattbike because it offers a really realistic ride which feels like riding on the road and I know that no matter what I throw at the bike, it will be able to stand up to the demands of the high intensity sessions."

Wattbike marketing manager Tom Crampton said: “We are delighted that Lizzie has chosen to become a Wattbike ambassador. For an athlete of Lizzie’s calibre to believe the Wattbike can help her improve her performance even more and make the difference in her quest for Olympic gold is a great compliment.

In other news...

Fusion Media appoints Miles Baker Clarke and promotes Ben Atkinson and Jack Mayorcas 

Cycling communications agency Fusion Media has appointed Miles Baker Clarke as its new head of …