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This time last year we were all basking in Olympic glory. Over 10,000 athletes from 204 nations competed in 302 events at London 2012 – a truly remarkable celebration of sport that brought the whole country together. Of the 65 medals won by Team GB, 12 of them came from cycling.
A year later and that word we all secretly didn’t quite understand is beginning to surface again – legacy. Where do we go from here? How do we ensure that in four years’ time we will enjoy the same success? How do we keep moving forward?
Looking at cycling specifically it’s clear to see that things are already well underway. Most recently Chris Froome became the second Brit to win the Tour De France and we recently saw the streets of London buzzing with nearly 16,000 cyclists as part of Ride London – the biggest cycling sportive ever in the UK.
Ride London, in particular, was fantastic not just for the elite athletes, but because it was a mass participation event that encouraged people from all walks of life to get on their bikes. The result was more than impressive.
Just imagine if we could keep that spirit going and channel it into our daily lives? That’s what we’re hoping to do on September 12th 2013 with Cycle to Work Day.
The idea behind it is simple – we want to encourage as many people as possible to cycle to work for just one day. We hope that by getting people out on their bikes, we will inspire a nation of latent cyclists to take to two wheels for their commute to work.
With just a few weeks to go we’re keen to make the day as successful as possible – and we need your help! To find out more about Cycle to Work Day and how you can get involved with it, help us promote it and spread the word, visit www.cycletoworkday.org and visit the downloads section.
Daniel Gillborn is director of Cyclescheme, a leading provider of tax-free bikes for work. You can reach him on @DGCyclescheme
We’ve got more on Cycle to Work Day here.
