A large-scale marketing push for this month’s London Bike Show has kicked off with adverts present in 550 London Underground locations, national press and specialist titles, among other things.
Just prior to Christmas, a cycling santa was spreading the word in London, offering those on a bike free saddle covers emblazoned with the show’s details.
Now, a few days into the new year, ads are present in the Evening Strandard, Independent and Metro newspapers, as well as in Future Publishing cycling titles.
Show organiser Geraldine Reeve told BikeBiz: "Bike trade interest has really snowballed since our announcement to partner three shows under one roof. Those in the cycle business have been a pleasure to work with and, as a result, we can’t wait to kick off the first instalment of the show on January 13th."