The debut London Bike Show opened this week at ExCeL in East London, with an exhibitor line-up including the likes of Madison, Brompton, Chicken Cyclekit, British Cycling and Actsmart among others.
The show organiser has already confirmed that event will return in 2012.
Cervelo was among the brands attracting attention, particularly for the super lightweight R5CA. As the name suggests, this hand made limited production bike is built in California, with less than 20 units in the UK at time of writing.
Madison was also showcasing another limited bike, this time a collaboration between Genesis and All City Creative.
And here are few more sights from the show: