BikeBiz Bicycle and cycling retail news
The London e-Bike Festival, in partnership with Shimano Steps, is coming to London’s Battersea Evolution over the weekend from 2nd to 3rd May 2020.
The UK’s first dedicated e-bike event, launched by the organisers of the Cycle Show, will give consumers the opportunity to see and test-ride a huge range of the latest e-bikes for riders of all abilities. Showcasing bikes from all the leading brands, the event will also host a raft of content to inform, educate and inspire cyclists and non-cyclists to get involved in a whole new world of cycling.
The main stage will play host to a range of informative and insightful speakers from across the world of cycling. Alongside will be a Drop-in Clinic where visitors can get free expert advice to help answer any questions that they may have before purchasing an e-bike. The venue also features a 400m city Test Track that will allow visitors to ride many of the bikes on show and see for themselves just how different e-bikes are to traditional models.
Director Andy Baxter said: “We’re delighted to bring the first-ever e-Bike Festival to London. E-bikes offer an exciting new alternative to traditional bikes, and they have so many applications.
“For current cyclists, they open up a whole world of new rides; for commuters, they offer a cleaner, greener alternative where traditional cycling may not be viable, and for those later in life they are a great way to continue to enjoy riding – tackling even the most challenging of hills.
“We have seen consistent growth in the e-bike section within The Cycle Show over the past three years and the sector continues to be the fastest-growing discipline within the cycling market, therefore it seemed right to give the e-bike category its own platform.
“The event is well supported by leading brands from the industry and will see the UK’s largest selection of e-bikes at any event in 2020. Whether it’s e-road, e-MTB or leisure, we are confident that visitors to the festival will find the right bike to test on our 400m track in Battersea Park.”
The e-bike industry has grown substantially over the last few years, with major retailers experiencing a doubling in sales year-on-year over the past three years. A recent survey, on behalf of Shimano, of 1,000 people in the UK found that 34% would choose an e-bike over public transport.
Exhibitors already confirmed to attend the 2020 festival include Shimano Steps, Bosch eBike Systems, Ridgeback, Specialized, Canyon, Ribble, Raleigh, Haibike, Cannondale, Riese & Muller and Gocycle, amongst others.
Further information on speakers and exhibitors will be announced in due course.
