Exhibition director Michael Bennett said:
"Those exhibiting at last year’s show were very pleased with both the quantity and the quality of the trade visitors that they met. As there was only one day set aside exclusively for trade visitors, there was a widespread feeling that there was not enough time to spend discussing in depth all the relevant topics concerning their products and services.
"By opening at 1 p.m. on Wednesday 24th September and closing at 7 p.m., followed by a full day on the Thursday, it will encourage more IBDs to attend. I am convinced that we have an exhibitor list that exudes a quality and a variety unmatched by any other exhibition in the UK and which makes it easily the most productive and attractive exhibition in the UK for IBDs and other trade buyers to attend. They can achieve more for their businesses in two days here than any other comparable two days anywhere else. I make no apologies for these confident claims – they stand up to scrutiny using any objective criteria."
The Singletrack Awards Dinner takes place on Wednesday evening.
The expo will also be open from five o’clock until eight o’clock on the Thursday evening.
Cycle 2003 takes place at The Business Design Centre, Upper Street, Islington, London. The first two days (24-25 September )are set aside for the trade and media and then from 5 pm – 8 pm on the Thursday evening it is open to the general public right through to 4 pm on Sunday 28th.
Tel: 0207 288 6443