BikeBiz Bicycle and cycling retail news
Madison has been appointed exclusive distributor of Pacific Outdoor Equipment cycling panniers and bags and the UK and Ireland.
The US brand specialises in touring, city and expedition bag ranges, and leads the North American market, according to Madison.
The Pacific product range will be available from February 2011 and can be preordered now through www.madisonb2b.co.uk.
"Pacific Outdoor Equipment is a gem of a brand," enthused Madison CEO Dominic Langan. "Beautifully designed, constructed and taking the US market by storm. A worthy addition to the Madison portfolio of market leading brands."
Pacific uses its own proprietary construction and welding techniques, using eco-friendly materials in the production of its waterproof bags.
James Bartho, International Market Director at Pacific Outdoor Equipment, said: "Pacific Outdoor Equipment is excited to be working with our new partner Madison in the UK for 2011. Our line of all weather cycling panniers and welded bags is the fastest growing segment of our product line, and Madison is the perfect partner because they are the UK’s number one distributor in the cycle accessory market."
Pacific Outdoor Equipment has three ranges: City, Expedition, Lightweight. Using Rixen & Kaul (R&K) bike mounting hardware on all panniers and saddle bags, Pacific products also use Duraflex Buckles for famous durability while retaining a high content of recycled materials. A limited lifetime warranty is also offered on the firm’s products.
The firm is based in Bozeman, Montana.
