Professional riders from Team Sky, Orica-GreenEDGE, Team Giant-Alpecin and FDJ will all be using PRO components at this year’s Tour de France.
That means components from across the PRO range will be used by the likes of Chris Froome, Thibaut Pinot, John Degenkolb and Michael Matthews, gracing worldwide television screens as they cross from the Netherlands to Paris over 21 stages.
During this year’s Tour de France, Madison will be running a variety of exclusive trade offers to promote the PRO road range.
Madison said: "With the best materials, cutting-edge engineering and real-world testing; PRO equipment will give the riders an edge in sprinting, climbing and time-trialling throughout the three week tour.
"The unique collaboration between professional riders and experienced PRO engineers has resulted in a strong-yet-light and a stiff-yet-comfortable range that is world renowned. You can get that edge too with the PRO range and you don’t have to be a professional racer to feel the difference."
Dealers can log into Madison B2B or talk to their account manager for more details on these competitive bundles.