Madison Saracen has released the first images of the brand new team kit for 2017.
Designed by the team at Madison Clothing, the brand new jersey has had a complete overhaul for the 2017 season. With new rider Alex Marin joining Matt Simmonds, Marc Beaumont and Matt Walker, the designers completely overhauled the kit to reflect the updated team with brighter colours and patterns.
Senior brand manager at Madison Clothing Russell Whitaker said: “We wanted to update the graphics for a unique look by moving away from our traditional red, white and black. The orange on the jersey and short also ties in closely with the Fox components on the bike to create a complete look that really stands out on the mountain. Although the same kit as last year, the short is super durable and hard-wearing, and the Alpine jersey is a proven piece of race-wear.”
Going into his second year with the team Marc Beaumont said: “It’s great to have a new look – I like the gear and think it’s making a big statement. Last year the bike was bold and the kit quite mellow, so great to reverse that with kit that pops off and a subtle bike design that gives a complete look for the team. Pre-season has been ace and building into the season nicely, so we can’t wait get started and hopefully bag some good results.”
Matt Simmonds added: “The guys at Madison Clothing have outdone themselves this year when it comes to the new team kit. Great colours, light weight, comfy, durable, and stylish. I’m really looking forward to wearing the kit at the races this year.”
The Alpine jersey has been developed in-line with the Madison Saracen riders over the last three years and is constructed of lightweight fast wicking polyester to keep riders dry and comfortable. It is available to purchase in non-team colours, but this jersey is strictly for the team.
As well as the new-look colourway, there are some subtle details on the jersey, such as the new Madison77 logo, which is exclusive to this year’s kit and reference to Madison Clothing’s 40th anniversary.
For more information on Madison Clothing, visit www.madison.cc.